In business and in life, keeping confidences is critical to build and maintain trust, and those who can be trusted to keep confidences are valuable. The person who says, "I promised to keep this confidential, but..." can't be trusted with a secret, and everyone knows it. Reminds me of a song lyric from my grandpa's favorite TV show, Hee Haw: "You'll never hear one of us repeating gossip, so you better be sure and listen close the first time!"
